Hi,
I’m Rex.

I’m a creative technologist, product designer, writer, entrepreneur, and media exec based in New York City where this photo was not taken.

Rex Sorgatz

photo by Andy Spear

Have we met? Probably!

I have been an Alaskan fish butcher, a proto-blogger, a party thrower, a voice AI startup co-founder, the editor of a paranormal magazine, a music critic, a fast-food innovator, an early social video startup creator, a social media butterfly, a Flash developer, a digital product advisor to many media companies, a frequent public bet-maker, the editor of an alt-weekly, a contributing editor at Wired, a dungeon master, a North Dakotan, a New Yorker, a failed pre-med student, a director of the Olympics website, the co-creator of the second-ever flash mob, an encyclopedian, the creator of the first romance news website, a Microsoftie, a public radio tech commentator, a code monkey, a script kiddie, a year-end list aggregator, the editor of a print magazine about the internet, a first amendment defendant against a popular satirist, a microfame faux-expert, an early webshow producer, a kinda shitty guitarist, a slightly better poker player, an aspiring podcaster, an aspiring substacker, an audio app co-founder, an executive producer at msnbc.com, a frequent conference speaker, an early hyperlocal news entrepreneur, an old-skool newspaper webmaster, and part of a team awarded a Pulitzer Prize.

I am an inveterate generalist who liked college profoundly too much. I have three Bachelor’s Degrees (Philosophy, Literature, Psychology), two Minors (Art History and Intellectual History), and an unfinished Masters (Digital Media). I have taught classes in programming, design, and science fiction.

I occasionally write about the intersection of tech and culture. My literary agent is Rachel Vogel, but don't blame her that...

Encyclopedia of Misinformation

I wrote a book!

It's a curious little collection of tales and tactics of deception and mischief and subterfuge. I sometimes describe as an interactive essay about fakery. It ricochets through reality television, alternate histories, cognitive psychology, documentary reenactments, evolutionary mimicry, artificial intelligence, linguistic trickery, professional wrestling, sex bots, art forgery, and every topic where things are not what they appear.

Order it!

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